We were happy to join the teams (Nike, W+K Shanghai & Bloc Productions) behind the Just Do It campaign and to help create 6 different backgrounds for the images shot in Shanghai, Beijing, and Taiwan.

With each shot linked to a specific discipline, the challenge was to use different materials for each of them, while maintaining the cohesiveness of the series.

Thanks to the great talents and synergy across teams, the campaign was strong, dynamic, and inspiring.

Pictures by Paul Calver.